> For the complete documentation index, see [llms.txt](https://www.bilancarbone-conformite.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.bilancarbone-conformite.com/referentiels-de-conformite/chapitre-e-communication-et-positionnement.md).

# Chapitre E : Communication et positionnement

Au-delà de la conformité aux éléments qui caractérise une démarche Bilan Carbone®, l’audit cherchera également à analyser la communication, les prises de positions et les messages passés au sein des outils-candidats ainsi que sur leurs sites web, blogs, réseaux sociaux voire articles de presse parlant de l’outil.

Ces enjeux de communication sont essentiels pour assurer la mobilisation de toutes les parties prenantes dans une transition pertinente et pérenne. C’est pourquoi il convient que ces derniers soient en accord avec les avis d’experts sur la transition bas carbone. Plus particulièrement, il sera analysé les messages passés sur la comptabilité carbone (enjeux, objectifs, etc.), sur la neutralité carbone ainsi que sur la place de la compensation carbone dans le panel d’action à disposition des organisations.


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